Abu Dhabi/London, 3 February 2009:

M: Communications and Bladonmore has jointly won a six-way pitch to assist Aldar Properties PJSC, Abu Dhabi's largest property developer and real estate investment company, with a wide-ranging corporate communications brief.

The mandate includes both regional and international media work, strategic advice, corporate positioning, internal communications and training.

The joint M: Bladonmore team will be led by M: Communications senior consultants Louise Tingström and Stuart Leasor, assisted by M: consultants Charlotte McMullen and Robin Haddrill. Richard Rivlin, founder and MD of Bladonmore will lead its contribution.

Ousama Ghannoum, Aldar Media & Marketing Director, commented on the joint appointment of M: Communications and Bladonmore: "M: Bladonmore's appointment is a further step in Aldar's efforts to provide best-in-class communications to all our stakeholders, underpinning our commitment to transparency and openness, and supporting our role in building the Abu Dhabi nation. We are looking forward to developing our relationship with the M: Bladonmore team."

Louise Tingström said, "We are delighted to be working with Aldar in helping to further enhance its regional and international profile. Aldar is a solid company focused on building sustainable communities in Abu Dhabi and is positioned to play an integral part in the success of the Government's 'Abu Dhabi Economic Vision 2030' plan."

Richard Rivlin said, "The opportunity to work with Abu Dhabi's leading developer is exciting and follows on from a communications training programme that was delivered last year."

The M: Bladonmore team will be reporting to Ousama Ghannoum, Aldar Media & Marketing Director, Sami Eid, Deputy Director Marketing & Media Manager, and Shamma Al Nuaimi, Corporate Communications Manager, Marketing & Media.

M:Communications

London-based M: Communications, part of Sage Holdings - the world's leading financial and stakeholder communications group, recently established an office in the Dubai International Financial Centre (DIFC) and is opening a second UAE office in Abu Dhabi shortly.

Bladonmore

Bladonmore has been active in providing tailor-made training programmes in the GCC region for four years and is also the publisher of Desert Capitalists, a book that examines the changing role of private equity and merchant families, in the region.

For further information please contact:

M: Communications

Louise Tingström/Stuart Leasor
UK: +44 (0) 20 7153 1530
UAE: +971 (0) 55 862 4630

Bladonmore

Richard Rivlin
UK: +44 (0) 20 7631 2711