Bladonmore content supports ArcelorMittal Orbit unveiling
The ArcelorMittal Orbit will be built in the Olympic Park and will play a lasting role in the legacy of the London 2012 Olympics.
Film and editorial content generated by Bladonmore was used at the press conference to announce the unveiling of the 400 ft sculpture designed by Turner prize-winning artist Anish Kapoor and leading architect Cecil Balmond for the London 2012 Olympic Games.
The event, held at City Hall on 31st March 2010, was hosted by Mayor of London Boris Johnson, Lakshmi Mittal, Chairman and CEO of ArcelorMittal, Tessa Jowell, Secretary of State for Culture, Cecil Balmond, Deputy Chairman of Arup, and Anish Kapoor.
Bladonmore was commissioned by ArcelorMittal to create a short film and provide editorial content for a 16-page brochure which both formed part of the press pack distributed at the launch. The video, shown at the start of the press conference, tells the story of how Boris Johnson first approached Mr Mittal in a cloakroom at the World Economic Forum in Davos and persuaded him to support the construction of a massive steel sculpture to commemorate the London 2012 Olympics. The film and brochure include interviews with the key people involved in the project.
Bladonmore's film can be viewed by clicking here.
Nicola Davidson, Vice-President of ArcelorMittal, said: "Bladonmore's hard work in the week before the press conference helped to make the launch of the ArcelorMittal Orbit a big success. This was a very special event for ArcelorMittal and we felt it was important to provide the media and observers with as much depth and context to the project as possible. Bladonmore created a brochure and movie of great quality which helped us communicate the story behind the sculpture and added a lot of value to the event."
For more information:
Bladonmore: Luc Delauzun
Client Development Executive
ArcelorMittal: Nicola Davidson
Vice President
nicola.davidson@bladonmore.com
About Bladonmore: Bladonmore is a trusted strategic communications adviser to organisations, their leaders and executives. We operate from offices in London and Abu Dhabi and drawing on a network of international talent, and our publications, films, online work and training modules are used to support internal and external communications programmes for leading organisations. For more information about Bladonmore visit: www.bladonmore.com
About ArcelorMittal: ArcelorMittal is the world's leading steel company, with operations in more than 60 countries. ArcelorMittal is the leader in all major global steel markets, including automotive, construction, household appliances and packaging, with leading R&D and technology, as well as sizeable captive supplies of raw materials and outstanding distribution networks. With an industrial presence in over 20 countries spanning four continents, the Company covers all of the key steel markets, from emerging to mature.
Through its core values of Sustainability, Quality and Leadership, ArcelorMittal commits to operating in a responsible way with respect to the health, safety and wellbeing of its employees, contractors and the communities in which it operates. It is also committed to the sustainable management of the environment and of finite resources. ArcelorMittal recognises that it has a significant responsibility to tackle the global climate change challenge; it takes a leading role in the industry's efforts to develop breakthrough steelmaking technologies and is actively researching and developing steel-based technologies and solutions that contribute to combat climate change.
In 2009, ArcelorMittal had revenues of $65.1 billion and crude steel production of 73.2 million tonnes, representing approximately 8 per cent of world steel output.
ArcelorMittal is listed on the stock exchanges of New York (MT), Amsterdam (MT), Paris (MT), Brussels (MT), Luxembourg (MT) and on the Spanish stock exchanges of Barcelona, Bilbao, Madrid and Valencia (MTS).
For more information about ArcelorMittal visit: www.arcelormittal.com