BNP PARIBAS FILM CASE STUDY
BNP Paribas takes its corporate and social responsibilities as seriously as any other business activity. This film was produced to showcase a project that brought together an internal initiative to increase employee engagement and the active involvement of BNP Paribas staff in community, educational and charity projects. The film was first screened at a global communications event attended by senior managers from throughout the bank. Subsequently, it has run on the BNP Paribas intranet and on plasma screens at their London headquarters.