Our work - Case study | Abraaj | Bladonmore

The Abraaj Group

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How did a leading private equity firm communicate its new position after a large restructure? We consolidated and simplified the Abraaj Group’s global brand and visual identity.

Following a business restructure in 2012, leading private equity investor The Abraaj Group needed to communicate its new strategy. We were selected to develop a new visual identity and roll out across all of its marketing materials – in print, film and online.
We continue to work with Abraaj to develop their brand – for specific events like their partnership with Art Dubai, the world’s biggest art fair, through to film, annual reviews and other printed collateral.
We conducted a comprehensive audit to bring together content under the new Group umbrella. Once we had consolidated the business message, we created a more intuitive online experience and developed a single, consistent tone of voice. The new website allows the leadership team to tell the Group’s investment story in their own words.
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