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ArcelorMittal

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How did the world’s largest steel company negotiate a transforming market? We created a narrative to take to seventeen automotive manufacturers.

One in three motor vehicles in the world uses steel designed and manufactured by ArcelorMittal. The motor industry has always been a key market for the leading steel fabricator, but is in the midst of radical transformation. This prompted ArcelorMittal to recognise the need to develop a new narrative that meets broader aims.

Having conducted widespread research and interviewed a range of internal and external stakeholders, we wrote, refined and finalised a new narrative for ArcelorMittal. It works across geographies with dedicated narratives created for the Chinese, American and European markets. We crafted crisp content for designers, procurement managers and executive leadership to be delivered in authored articles and speeches.
This is one of more than a hundred projects we’ve completed for ArcelorMittal across North & Central America, the UK, Western, Central and Eastern Europe and Asia. It has been a privilege to showcase steel’s role in the modern world and how integral it is to the fabric of life.
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