Coverage of personal finance issues - including mortgages, pensions, bank accounts and savings plans - is extensive within the national media. High-level concerns about pension provision and house prices, for example, have put this subject near the top of the agenda in every newsroom in the land.

If you operate in the personal finance arena, it is essential for you to understand how this important arm of the financial press operates.

This media training course is designed to help you prepare messages about your product offerings that will help you to distinguish them from others, whilst remaining accessible to your target consumer audience. We will help you to identify "news angles" on new products that will attract journalists and get your products talked about in a positive way.

Delegates will receive hands-on coaching from world-class personal finance journalists and other media professionals. Specific topics covered include:

• How personal finance journalists operate
• How to help the journalist
• What stories really interest the personal finance press
• How to prepare for an interview
• How to deal with different types of interview
• Techniques for handing difficult questions
• How to build long-term relationships with journalists
• How to avoid journalistic pitfalls

Delegates completing this course will be able to get their message across in the personal finance press with consistency, confidence and clarity

The Bladonmore approach to training

• Bladonmore distinguishes itself by the depth of research and preparation done before every session, and the in-depth feedback given afterwards. This ensures long lasting benefits for the individual and for the organisation. 

• Much of our training is part of a Bladonmore strategic communications programme addressing specific corporate and communication challenges. Please call for more information.

• Over 80% of Bladonmore's work is repeat business from clients who understand the additional value Bladonmore brings to their organisations.

• All our courses are extensively tailored to your exact needs.

• Every member of Bladonmore's training team is an expert in their field. These individuals include leading journalists, analysts, fund managers, company executives, lawyers and other City professionals. We always match the most effective trainer to your needs.

• Every delegate receives a tailored Bladonmore training pack, which acts as a guide throughout the training course and as a reference tool for the future.

• Bladonmore operates on a strictly confidential basis, bound by non-disclosure agreements.

Training location & dates

Bladonmore's flexible, customer-led approach means that we will work globally, wherever and whenever we are needed. We generally conduct courses at our clients' offices or at our central London premises.

MORE INFORMATION

Call +44 (0)20 7631 1155 or email us to book a training course or to discuss your requirements.