DOUGHTY HANSON FILM CASE STUDY
Doughty Hanson commissioned Bladonmore to produce films about ten portfolio companies backed by its Private Equity and Technology Venture funds. These films have been screened at Annual Investor Meetings to support presentations being made by members of the portfolio management team. In addition, the completed films are used by Doughty Hanson as collateral to support future fundraising initiatives. Also, they have been reworked for the benefit of the portfolio companies themselves, creating versions for these business' own promotional, marketing and communications purposes. The two films presented here feature a private equity investment in cable solutions manufacturer, HellermannTyton, and a venture capital investment in plastics recycler, MBA Polymers.