Aimed primarily at in-house and agency PR professionals, this media training course gives delegates the knowledge and skills they need to influence journalists' and editors' views about any event or situation.

Specific topics covered include:

• How the media works
• The bargaining that PR professionals can use to influence media output
• Tried-and-tested techniques for persuading journalists to listen to your organisation's point of view

This course has been taken by a number of the most influential PRs in top PR agencies

The Bladonmore approach to training

• Bladonmore distinguishes itself by the depth of research and preparation done before every session, and the in-depth feedback given afterwards. This ensures long lasting benefits for the individual and for the organisation. 

• Much of our training is part of a Bladonmore strategic communications programme addressing specific corporate and communication challenges. Please call for more information.

• Over 80% of Bladonmore's work is repeat business from clients who understand the additional value Bladonmore brings to their organisations.

• All our courses are extensively tailored to your exact needs.

• Every member of Bladonmore's training team is an expert in their field. These individuals include leading journalists, analysts, fund managers, company executives, lawyers and other City professionals. We always match the most effective trainer to your needs.

• Every delegate receives a tailored Bladonmore training pack, which acts as a guide throughout the training course and as a reference tool for the future.

• Bladonmore operates on a strictly confidential basis, bound by non-disclosure agreements.

Training location & dates

Bladonmore's flexible, customer-led approach means that we will work globally, wherever and whenever we are needed. We generally conduct courses at our clients' offices or at our central London premises.

MORE INFORMATION

Call +44 (0)20 7631 1155 or email us to book a training course or to discuss your requirements.