By understanding how the press works, delegates will be better equipped to have high-quality conversations with journalists. They will know how to frame messages and pitches in the most appropriate manner. They will understand how different journalists have different needs, and will be able to pitch different stories to different audiences. With extensive practice, they will have a clear understanding of their own strengths and weaknesses - and know what work is required for further improvement.

This is an extremely interactive media training course. Delegates will prepare a number of story ideas involving their clients, to pitch during the session.

By pitching the story - then watching the journalist attempt to sell the story to his or her editor - delegates will learn how they can improve their pitching to better sell a newsworthy story.

Led by experienced journalists, delegates will get valuable insight into the pressures a journalist faces and how best to approach a wide range of stories.

The Bladonmore approach to training

• Bladonmore distinguishes itself by the depth of research and preparation done before every session, and the in-depth feedback given afterwards. This ensures long lasting benefits for the individual and for the organisation. 

• Much of our training is part of a Bladonmore strategic communications programme addressing specific corporate and communication challenges. Please call for more information.

• Over 80% of Bladonmore's work is repeat business from clients who understand the additional value Bladonmore brings to their organisations.

• All our courses are extensively tailored to your exact needs.

• Every member of Bladonmore's training team is an expert in their field. These individuals include leading journalists, analysts, fund managers, company executives, lawyers and other City professionals. We always match the most effective trainer to your needs.

• Every delegate receives a tailored Bladonmore training pack, which acts as a guide throughout the training course and as a reference tool for the future.

• Bladonmore operates on a strictly confidential basis, bound by non-disclosure agreements.

Training location & dates

Bladonmore's flexible, customer-led approach means that we will work globally, wherever and whenever we are needed. We generally conduct courses at our clients' offices or at our central London premises.

MORE INFORMATION

Call +44 (0)20 7631 1155 or email us to book a training course or to discuss your requirements.