Understanding how journalists treat PR output and knowing what makes a good story are the keys to creating an effective press release.

Participants in this media training course will learn the importance of clear messaging, as well as proven techniques for identifying and communicating those messages.

The importance of accuracy, language, grammar, checking and double-checking will be highlighted through real-life examples.

In this highly interactive media training course, delegates will have the opportunity to compose, refine and edit their own press releases. They will learn how the same story can be pitched in different ways and different styles for different journalists and different publications. They will also discover how to check their work for accuracy, completeness and suitability.

Taught by experienced journalists, you will be able to explore all aspects of press release writing and usage.

The Bladonmore approach to training

• Bladonmore distinguishes itself by the depth of research and preparation done before every session, and the in-depth feedback given afterwards. This ensures long lasting benefits for the individual and for the organisation. 

• Much of our training is part of a Bladonmore strategic communications programme addressing specific corporate and communication challenges. Please call for more information.

• Over 80% of Bladonmore's work is repeat business from clients who understand the additional value Bladonmore brings to their organisations.

• All our courses are extensively tailored to your exact needs.

• Every member of Bladonmore's training team is an expert in their field. These individuals include leading journalists, analysts, fund managers, company executives, lawyers and other City professionals. We always match the most effective trainer to your needs.

• Every delegate receives a tailored Bladonmore training pack, which acts as a guide throughout the training course and as a reference tool for the future.

• Bladonmore operates on a strictly confidential basis, bound by non-disclosure agreements.

Training location & dates

Bladonmore's flexible, customer-led approach means that we will work globally, wherever and whenever we are needed. We generally conduct courses at our clients' offices or at our central London premises.

MORE INFORMATION

Call +44 (0)20 7631 1155 or email us to book a training course or to discuss your requirements.