The essence of effective media management is having a good story, and delivering it compellingly.
Our approach to media coaching and interview preparedness focuses on these two elements – assessing and, if necessary, tuning the story so that it will resonate in the newsroom and beyond; and making sure you deliver that story.
We have fifteen years of media preparation work for some of the most visible leaders in ambitious organisations across the world. With decades of combined media experience, our approach centres on an understanding of the constraints and drivers of news organisations and the efficient preparation of the right elements to deliver predictable outcomes from interactions with the press.
Realistic interview exercises built on deep knowledge of sectors, companies, individuals and the issues they face from a range of stakeholders. Professional camera operators record all interviews for playback and analysis while our in-house studio adds a level of authenticity to media set-ups.