"Know your customer" and "know your supplier" are key requirements for modern business. But, do you "know your media?" If you can interact well with journalists and broadcasters, you can use their output to your commercial advantage.

Designed specifically for time pressed CEOs and Directors, this short, intensive media training course covers:

• How the newsroom operates

• What editors are looking for

• What types of stories create interest

• How to prepare for an interview

• How to get your story across

• The myth of "off the record"

• How to stick to your agenda

• How best to project your image

• Techniques for handing difficult questions

• How to avoid journalists' traps

Delegates completing this course will have the skills, knowledge and confidence they need to use the media to help them achieve their strategic objectives.

This training is regularly used by CEOs and Directors of global corporations to prepare them for important interviews and events.

The Bladonmore approach to training

• Bladonmore distinguishes itself by the depth of research and preparation done before every session, and the in-depth feedback given afterwards. This ensures long lasting benefits for the individual and for the organisation. 

• Much of our training is part of a Bladonmore strategic communications programme addressing specific corporate and communication challenges. Please call for more information.

• Over 80% of Bladonmore's work is repeat business from clients who understand the additional value Bladonmore brings to their organisations.

• All our courses are extensively tailored to your exact needs.

• Every member of Bladonmore's training team is an expert in their field. These individuals include leading journalists, analysts, fund managers, company executives, lawyers and other City professionals. We always match the most effective trainer to your needs.

• Every delegate receives a tailored Bladonmore training pack, which acts as a guide throughout the training course and as a reference tool for the future.

• Bladonmore operates on a strictly confidential basis, bound by non-disclosure agreements.

Training location & dates

Bladonmore's flexible, customer-led approach means that we will work globally, wherever and whenever we are needed. We generally conduct courses at our clients' offices or at our central London premises.

MORE INFORMATION

Call +44 (0)20 7631 1155 or email us to book a training course or to discuss your requirements.