A start-up private equity house specialising in the renewable energy sector required a distinctive name and brand identity, supported by a full package of branded communications collateral, within a six-week timeframe. The firm's PR partners recommended Bladonmore due to our deep private equity industry experience and proven reputation for completing projects to a premium standard within a tight schedule.

Bladonmore immediately began work on formulating a name for the new company. Following extensive client discussions and external research, the name "Amplio" was selected. As the Latin word for "scale", it seemed particularly appropriate for a private equity firm specialising in scaling up businesses.

The design team then created a full corporate identity using Bladonmore's unique brand modelling process, along with a comprehensive suite of branded communications material. Bladonmore also designed and built a fully content-managed corporate web site.

Within six weeks of the start of the project, Amplio Partners had a distinctive corporate identity and powerful brand presence both online and in print.

"The experience of working with Bladonmore was very positive," says Riccardo Segat, Founder and CEO of Amplio Partners. "They understand private equity and venture capital, and were able to provide a full package solution for us in a very short period of time. I would definitely recommend Bladonmore to other businesses."