Mid-market private equity house Phoenix Equity Partners wanted to showcase its long-term support for portfolio companies in an innovative and powerful way. Bladonmore enabled the firm to achieve this by producing a series of films, each focusing on a specific company in the Phoenix portfolio. "The films show the stories and the people behind the deals," says Hugh Lenon, Managing Partner at Phoenix. "The excellent footage is extremely effective; the audience was very impressed."

As well as providing a powerful, practical demonstration of Phoenix's strategy, these films also prepare the ground for the marketing of portfolio companies ahead of any future exit by the private equity firm.

Such films are being used at investor meetings and other events, as well as on the Phoenix web site. "Digital video content is very flexible," says Hugh Lenon, Managing Partner at Phoenix. "It brings the company to life," adds Richard Daw, Partner at the firm.

Bladonmore has also worked closely with Phoenix to produce a variety of printed communications material, from corporate brochures, via investment memorandum, to innovative sector fliers, for more than three years.