Augentius Fund Administration has a distinctive business model. The firm is completely focused on the servicing of private equity funds, property funds, closed-end funds and funds of funds. And unlike many of its competitors, it is based in London rather than offshore.

Augentius wanted its communications materials to reflect this exceptional strategy. Bladonmore was selected to design, write and produce a wide range of branded internal and external material, including the firm's bold, visually striking annual review, technical newsletter, exhibition stands, advertising and employee benefits brochure. "I liked the creative ideas and the approach that Bladonmore came up with at the outset," says David Bailey, managing partner at Augentius.

During this creative process, Bladonmore developed "Mr Augentius" - an anthropomorphism of Agentius Fund Administration's business. Mr Augentius now features extensively throughout Augentius' branded material, bringing clarity, coherence and character to both internal and external communications.

"There is a level of creativity in Bladonmore that I haven't seen in other organisations - and they understood our marketplace right from the outset," says Bailey. "We stand out from the crowd as a result of the work we have done together."