PricewaterhouseCoopers, one of the world's largest professional services firms, wanted to broaden, deepen and grow its relationships with clients and associates operating in Central and Eastern Europe (CEE) - a region in which PwC has a substantial and growing practice.

Bladonmore is helping PwC to achieve this goal in two primary ways:

First, we work closely with PwC's 27-country-wide network of CEE partners to produce Transform, a sophisticated yet accessible magazine focusing on emerging business, financial and socioeconomic trends in the CEE region.

"We felt we needed a brand-defining publication that dealt with business issues as opposed to accounting or tax," says Mark Okes-Voysey, CEE Advisory Regional Leader at PwC. "Transform subtly demonstrates how PricewaterhouseCoopers goes beyond tax and audit work to design long-lasting solutions to the problems and opportunities that clients face when doing business in the CEE region."

Following positive internal and external feedback on the launch edition, Transform has increased in size and switched from a biannual to a quarterly cycle. "People have been surprised about the freshness of its approach, and they appreciate the coverage of topical subjects affecting the region," says Okes-Voysey. "People are reading the publication, then saying to us: ''we didn't realise that you did this or that particular activity'' - which is the underlying purpose of the magazine."

Second, Bladonmore conceived and implemented the groundbreaking research programme, Future Trends in CEE M&A: Which way forward?

The Bladonmore project team led the research process, working closely with PwC partners across the CEE region to create a set of eight future trends for 2009. These became the basis of the maiden Future Trends report.

Our team then worked with PwC's Regional Head of M&A to create a presentation to accompany the report, which has been delivered at a number of industry conferences and meetings attended by regional business leaders, entrepreneurs and oligarchs.

The programme is delivering a range of tangible benefits for PwC. For example, the Economist Intelligence Unit has requested access to the report to present to its stakeholders, while PwC has instigated a number of fresh conversations with entrepreneurs that will drive new business.