‘It’s all about the brand’ Private Equity Findings article published in Australia
Australian Private Equity & Venture Capital Journal has re-published the article ‘It’s All About the Brand’, from the Autumn-Winter 2009 edition of Private Equity Findings, published by Bladonmore on behalf of the Coller Institute of Private Equity at London Business School.
The article from Findings explores how brand is a key element to private equity firms’ success and how reputation impacts on their ability to attract debt finance. Read the article here.
Findings draws upon the world's leading academic research on private equity, presenting it in a non-academic and engaging format, whilst retaining intellectual rigour. The publication seeks to appeal to all with an interest in learning more about the deeper issues relevant to the Private Equity industry, including academics, practitioners, investors and policy makers.
Australian Venture Capital Journal is a monthly publication which provides reliable industry news and information to assist all professionals in the private equity finance industry.
For more information
Bladonmore: Amanda Usterud, Marketing Executive, Bladonmore. amanda.usterud@bladonmore.com
tel: 0207 631 8617
Coller Institute of Private Equity: Ann Iveson, aiveson@london.edu
tel: 020 7000 8127
About Bladonmore: Bladonmore is a trusted strategic communications adviser to organisations, their leaders and executives. From offices in London and Abu Dhabi and drawing on a network of international talent, our publications, films, online work and training modules are used to support internal and external communications programmes for leading organisations.
About the Coller Institute of Private Equity: Housed within London Business School, the Coller Institute of Private Equity is the forum of choice for the exchange of views and analysis of trends and policy issues in private equity. Our location in London gives us a unique opportunity to bring together practitioners, policy makers, regulators, senior executives and graduate students to conduct research and share information in an independent forum.