You know the message you want to tell.
We know the best way to deliver it.
Frequently asked questions
Experience
- Question
- What is your experience?
- Bladonmore
- Bladonmore counts a number of UK, European and international private equity firms as its clients and regularly publishes content on behalf of Bridgepoint Capital, Advent International, Kleinwort Capital and a number of legal firms servicing the private equity industry.
Content
- Question
- How do you generate your editorial ideas? What if we have ideas for features?
- Bladonmore
- Bladonmore holds a weekly Content Brainstorming meeting at which its team of journalists and editors meet to discuss potential editorial ideas for its publications. We never forget that these publications are the property of our clients, so if you have an idea for a feature, it will be included.
- Question
- Can you guarantee access to the people you need to interview?
- Bladonmore
- We never over-promise. However, Bladonmore regularly interviews Fortune 500 and FTSE 100 executives for its publications. Part of the expertise you are buying is our ability to present an effective case to organisations to support your publication.
- Question
- How will you research the articles?
- Bladonmore
- Research will be performed by Sarah Cook, ex Westminster Researcher. Equally the journalists will write their own pieces and present it to the editor for approval of style and content. The editor will then ensure that these meet your requirements.
Design
- Question
- How will you make sure our publication stands out?
- Bladonmore
- Working with your design ideas, or from our own design concepts, we ensure that the publication is eye-catching, while remaining consistent with your company branding.
Account Management
- Question
- Where does the "buck stop" if mistakes are not highlighted or identified before going to print?
- Bladonmore
- Bladonmore's team includes an editor-in-chief, a production manager and proofreaders who strive to ensure that no mistakes are made in the production process. However, mistakes do happen. If this occurs, dispensation will be offered if the error is of a magnitude to seriously compromise the quality or meaning of the publication.
- Question
- How will you ensure editorial accuracy? What if you fail to meet our deadline?
- Bladonmore
- Our editorial team prides itself on dedication and accuracy. Bladonmore was founded by an ex-FT journalist and we never forget the importance of deadlines and accuracy.
Finance
- Question
- How do you intend to invoice - will it be a monthly cost or a per-issue cost?
- Bladonmore
- Invoicing will be carried out on a per issue basis. Bladonmore would seek to invoice you for 25 per cent of the fee on agreement of our appointment, with the remainder invoiced on completion.
- Question
- What happens if the brief shifts significantly during or after the process?
- Bladonmore
- Clients' requirements evolve. Bladonmore is keen to develop long-term client relationships and become as much a partner, as well as a supplier, to its clients. Bladonmore takes a flexible attitude to changing requirements, but should the brief shift significantly, our fee will have to be amended accordingly. This will be detailed in writing and discussed before invoicing.
- Question
- Where is the return for the investment being made?
- Bladonmore
- There is currently no scientific equation that guarantees a return on investment for our clients. However, Bladonmore is increasingly rigorous in conducting research amongst readers to garner their opinion and to ensure the title meets their requirements. This information is openly discussed with clients to ensure the title consistently meets the objectives of the client, whilst supplying key information in an accessible manner for readers.
We have confidence in our ability to make your magazine a key plank in your marketing programme. This is proven by our willingness to invest the time and effort used in the publication of the first edition, before contracting with our clients to publish a second one. This 'Proof of Concept' guarantee ensures that you can see how favourably a publication is received before committing to it becoming a long-term feature of your marketing programme.
- Question
- Where does a magazine fit in a professional services firm's marketing plan?
- Bladonmore
- Being seen as a thought leader in an industry is key to developing your presence in the current business climate. These publications confer that status on the companies and organisations that publish them. Increasingly, professional services firms grow by taking a consultative sales approach to the key sectors that they operate in. Traditional advertising only allows for a single message to be conveyed to a universe of existing and potential clients.
A magazine is a distinctive proposition that allows multiple messages to be conveyed to key interest groups. For instance, a feature on 3i selling Travelex to Apax has resonance to all those in the financial services sector as well as those in the FTSE 100.
It is portable and is as likely to be read on the train, at home or in the taxi as it is in the office. This ensures that you are constantly connecting with the people that matter most to your business - your clients.
