Showcasing the breadth of the business
We worked with ArcelorMittal on a major revamp of its corporate website. Asked to structure and write content for the new website, our objective was to bring to life the company’s diverse operations.
Our first step was to benchmark the site against those of competitors and to liaise with leading stakeholders to determine the priorities for the new site’s information architecture.
We then adapted and created new content, which involved distilling key messages and project stories from wide-ranging business information, as well as interviewing ArcelorMittal employees across the world.More about this client >