Warc | Bladonmore


Communicating expertise in a changing sector

The world of advertising is growing more complex. Once, there were TV, billboards and radio. But the media landscape has changed, and brands now need to communicate using a multitude of channels. The competition for customers grows ever more intense, and the need to understand what these customers want is all the greater.

This is where Warc comes in. It fills this knowledge gap with the latest thinking on what makes effective advertising. Whatever the subject, Warc can provide the latest research, from a wide range of sources, to help businesses grow.

Warc wanted to clearly communicate this expertise to potential investors during a recent fundraising programme. We created a short animation that simply and effectively demonstrates the challenges the advertising industry currently faces – and the benefits of working with Warc.

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