Synchronised swimming
Bladonmore's guide to effective internal communications
Crafting and communicating effective messages for your workforce is vital to sustaining their belief and enthusiasm for the organisation. Finding engaging methods to deliver those messages is becoming harder than ever. How can corporate leaders bridge the engagement gap?
Employee communications
Effective internal communication makes a difference in how a company copes with change. Change – both good and bad – must be communicated for it to be understood. When this is well managed, it adds significant value to companies by helping to turn strategy into action through engaging, informing and directing employees.
In tough times, the most effective way to keep employees on side and focused is to give them the information they need and to make sure their managers are as prepared as possible to answer questions. But open and transparent communications, one of the central tenets of treating a sustainable workplace culture, can be difficult to get right.
Multiple challenges
Internal communications teams, which are often budget stricken, face challenges from all sides. These include decoupling of different markets or divisions, prolonged periods of austerity, the Google Alerts culture, the explosion of new communications channels and heightened pressure to make a broader contribution to society.
The new normal is that a one-size-fits-all approach no longer works. Communicators are dealing with more stakeholders than ever before and balancing corporate and local messages can be incredibly tough. Bladonmore supports many leading global organisations in engaging with employees more effectively. Our work moves from creating strategies to delivering internal communications initiatives such as employee magazines, films and management coaching.
This guide provides an insight into some of our work and the ideas that are being generated by our clients around the world.
