This module has been designed to help executives and members of their communications team prepare for important interviews, wherever in the world they happen to be. In recent weeks we have delivered sessions to clients in Brazil, Kazakhstan and the West Coast of the United States using video conference facilities and techniques to deliver effective sessions.  Our objective is to provide participants with as effective a session as if they were physically in the room with our programme leaders. 

To date these sessions have been run when the client teams have specific announcements to prepare for or events to attend to. Based on this we seek to deliver the following elements of the session together. 

Key elements of the module covered off include:

- Thinking through the essence of the core message

- Preparing to be interviewed by key media outlets in print and on broadcast channels

- Discussing it and getting comfortable doing so in depth on camera

- How to make use of examples and anecdotes to bring your message alive

- How to handle aggressive yet remote questioning

- How to finish with aplomb

There will of course be plenty of time to practice this technique for participants.  They will leave the session with a heightened sense of confidence to handle the interviews they have to face.