Royalty Pharma’s new brand identity and website demonstrate its unique expertise in pharmaceuticals and finance

Royalty Pharma invests in life sciences innovation. The business partners with biotech companies from across the world with a
focus on North America. Following a change in the way it operates,
it needed a new website to tell its refreshed investment story.

Previously it had been focusing on its own actions, rather than the sectors in which it provided investment. This meant it came across
as a financial services company which, whilst true, doesn’t give the full picture of who the company is and doesn’t tell investors the full story.

Through our conversations with key leaders throughout the business it became clear that they needed to find the right balance between pharmaceuticals and finance. Looking too financial didn’t give the space to talk about all the potential good their investments can do, and looking too pharmaceutical wouldn’t give a true story 
of who they were.

We created a digital experience, centered on their brand, that allowed them to live in both sectors simultaneously. The end result brings the business to life and helps it tell its new narrative with better structure, enhanced designs and filmed content.

“Royalty Pharma is delighted with the new site and has had a lot of positive feedback since launch. The site clearly tells its updated story and sits comfortably with the narrative understood by investors.”

Shreena Patel
Associate Director, Critical Issues, Bladonmore