Bringing smarter banking to Bahrain
Bladonmore developed ila’s core customer messaging, and planned and crafted communications for the launch itself:
- Keynote presentations and speeches for the GCEO, DGCEO and Chairman
- Copywriting for brand touchpoints (e.g. website, email and SMS messaging, event collateral)
- Media engagement plan
- Internal messaging
- Social media content
ila was successfully launched in Bahrain – its first target market – in November 2019. The event generated significant media coverage and has helped to position Bank ABC at the forefront of digital transformation in the region.