Bringing sustainability down to earth
Initially, we prepared a content plan to clarify the Terra Carta’s role as a driver of the SMI and split its ten articles into consumable chunks. This created the basis of a framework for reporting against in coming years.
We worked with the SMI team to develop reporting content and connect its results to the multitude of initiatives that had commenced. The focus was on presenting qualitative data in the first year while solid metrics are developed and applied from year two.
A microsite was then developed as an adjunct to the SMI website for private sector CEOs and serves to inform and inspire them to take action towards a sustainable future.
We designed and developed the microsite to elevate the Terra Carta as a practical roadmap and created case studies to illustrate the concrete actions that are in motion. We created flagship case study content in both written and video formats in collaboration with HSBC and Bank of America, and collaboratively supported other creative teams that provided content.
More than 450 CEOs have already signed up to the Terra Carta and this reporting microsite serves as inspiration for others to join them and commit to a net-zero future.