Building a sustainable approach to reporting

Xella is a German-based building and insulation materials group that specialises in offering innovative and sustainable solutions to the construction industry. It needed help producing a sustainability microsite and report.


Bladonmore worked with Xella to help structures its sustainability story, create content and messaging – and then to design, develop and produce the digital and PDF versions of the sustainability story. We also provided GRI content indexing services for the back of the report.

We provided two design routes for both sets of materials – led by the Xella brand but giving options that helped bring the vast number of sustainability programmes to life. The report and microsite were peppered with case studies designed to illustrate the depth of Xella’s sustainability approach.


The sustainability microsite and 2021 sustainability report were launched on time and to budget and were well received within the Xella Group and its stakeholders. The materials have helped Xella drive home its sustainable approach with customers and other stakeholders – towards its goal of healthy housing, working and living.

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