Defining a digital identity for the world’s largest steelmaker

ArcelorMittal, the multinational steel and mining company, needed to define a consistent digital narrative that encompassed the breadth of its operations within a clear and consistent layout.


Our work included:

  • Detailed analysis of ArcelorMittal’s major competitors’ websites, benchmarking the structure against the wider industry and emerging trends within the digital sphere
  • Qualitative research to unlock the company’s key messages and prioritise its content architecture
  • Interviews with employees and leading stakeholders across the business, which spans over 60 countries


Through a revised digital narrative and website structure, we helped to reposition ArcelorMittal within the context of the wider industry, and clearly communicate the diversity of its operations.

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