Discovering a new story in an old blend
Bladonmore coached senior Diageo executives, and the Johnnie Walker whisky-blenders who were selected for interviews as part of the documentary. Our work focused on ensuring that each person told their story with the energy and precision that TV requires and that they were prepared for any challenging questions or topics.
Our work helped the Diageo communications team to identify the strengths of each of their spokespeople so that they could be deployed effectively, ensuring that the business told its story, and that the passion of the blenders came through. The brand received a significant global boost when the documentary aired.