Bladonmore and BRUK win best corporate storyteller
Bladonmore took home three awards from the 2023 Corporate Engagement Awards, including best corporate storyteller.
Helping social media get comfortable with the uncomfortable
- Third sector
- Campaign strategy, Design, Digital, Film, Narrative and messaging, Social strategy
BRUK raised awareness and sparked conversations to help people open up on social media
Context
In April 2022, Bowel Research UK (BRUK), along with its PR partners, Gresham PR, approach Bladonmore. It wanted to develop an engaging campaign to raise awareness of the charity and tackle the stigma around bowel diseases. It saw an opportunity to own the month of August with the hashtag #auguts.
For the campaign to have a wide reach, it was vital to get other people on social media involved. The goal was to get people to share their own stories and encourage them to make appointments to see their doctors.
Approach
It was important to help people feel comfortable with uncomfortable conversations – that meant we had to break the stigma around speaking about bowel problems. We saw eliciting positive emotions and helping people to laugh as the best way to do that – that set the tone for our campaign.
The centerpiece of the campaign was a series of films, led by a hero film. The films featured a diverse group of participants telling their stories in good humor, and in doing so, helping others to do the same. We ended the films with a call to action inviting everyone to take part.
“People don’t remember facts, they remember stories. Our job is to weave a narrative that captures the imagination.”
Anthony Coombes
Creative Director, Bladonmore
Campaign hero film
Real people telling real stories, encouraging others to have the guts to get comfortable talking about uncomfortable issues.
Results
In August, the campaign soared with a Facebook user reach of 3 million.
The campaign won five gold awards in the Corporate Content and Lens Awards 2023.
663%
increase in BRUK's Facebook fans during August 2022
<50%
increase in website traffic during August 2022
Bladonmore take home four awards in one night
Bladonmore’s work with Bowel Research UK, focused on raising brand awareness, won four times at the 2023 Lens Awards.
We are proud of our achievements with Bowel Research UK and how big an impact we have been able to make together in such a short time.
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