On target for capital management launch
Arrow Global is a fast-growing, European-based investor and asset manager. It approached Bladonmore to create an outreach programme to investors following the launch of Arrow Global Group Capital Management and the closing of its first fund. It saw this milestone as an opportunity to educate LP investors about its credit focus and to build on its successful fundraising programme.
Approach
Bladonmore supported Arrow by building a brand identity around the AGG Capital Management business, and leveraging its existing materials into a dedicated microsite that would act as a content hub for LPs. The new offer was branded ‘Fletchings – Guided by Arrow’.
We produced four interview-style films to introduce Fletchings on the microsite. The films were designed to demonstrate the market opportunity, showcase its ‘local, local’ business differentiator, and educate around its responsible investment strategy. The film material complemented thought-leadership content to provide insight and intelligence to investors on the European credit market.
Result
The microsite was successfully launched in Autumn 2021 and received positive feedback across the business and from investors. Bladonmore has since further developed its relationship with Arrow by updating content to ensure the site’s longevity and a consistent pipeline of fresh, engaging and relevant material.
