Our work - Cast study | Philips | Bladonmore

Royal Philips

Previous See all work Next

How did a world-leading technology company change its 120-year-old story? We provided support to the leadership team and in-house communicators as they developed a new narrative.

We have worked with the leadership team of Royal Philips for more than a decade, providing advisory and coaching support ahead of quarterly results and key investor meetings. In 2016, the company made the historic decision to form Philips Lighting, leaving Royal Philips as a leading health technology company.

In March 2017, analysts at the STOXX Europe 600 index reclassified the company to reflect its new focus. Its sector changed from Industrial Goods & Services to Health Care.
The company found itself needing customers, employees, investors, suppliers, regulators and unions to understand its business and the metrics of progress more clearly than ever before. We delivered both strategic input to help shape the story and advise on how the division might be received by these stakeholders, and helped regional leaders tell that story too.
Previous See all work Next