Structuring a D&I story
We interviewed a number of key stakeholders across the business to better understand the different needs, perspectives and concerns of each of LSEG’s audiences. There were three key considerations for the final output: clarity, simplicity and flexibility (i.e. the messages would need to be easily adapted for different formats). To achieve this, we developed a messaging framework that was structured into four sections: Purpose (why D&I matters to LSEG), Vision (LSEG’s ambition for D&I), Strategy (What LSEG is doing to create a diverse and inclusive business), and Culture (the key to success).
The framework has become a key comms tool for LSEG and has provided a basis for its D&I messaging across a range of different content types. We have also been supporting the business with its wider talent communications.