Supporting a ‘Home for Success’
Unite Students is the UK’s largest owner, manager and developer of student accommodation. It approached Bladonmore in April 2021 to revamp and rebuild its corporate website – a one-stop-shop where investors and industry partners can get all the information they seek. The over-arching aim for the site was to better equip the company to fulfil its purpose: providing a ‘Home for Success’ for students and to be the most trusted brand in the sector.
Approach
We worked closely with the investor relations and communications teams to provide a full-service Digital experience, including:
- Consultancy & best practice approaches to Investor communications, including interviewing key stakeholders across the business;
- Developing greater messaging consistency, improved site navigation and an up-to-date, engaging user experience across the site;
- Designing concepts and general look & feel of the website to be more dynamic, vibrant, UX-focused and tailored to investors;
- And of course, building and launching a site that is both flexible and scalable.
Results
The website successfully launched in mid-October ahead of Unite Students’ Capital Markets Day (CMD). It also served as a vehicle for live updates across the CMD event. We continue to provide support to Unite across its key calendar milestones, ensuring the website stays flexible, fresh and relevant.
