Supporting the launch of a real-time trading analysis platform
Investor’s Business Daily is a successful online platform delivering a range of advice, tips and techniques to subscribers across the United States. In November 2019 it launched IBDLive, a new product, to bring the camaraderie and spirit of the newsroom into the lives and homes of subscribers.
Approach
IBDLive is a unique interactive broadcast where the stock pickers, analysts and portfolio managers watch the market action and discuss the day’s top trade ideas.
Bladonmore advised IBD on the launch of the show; coached all participants for their on-camera performances and led the social media campaigns behind the launch.
Result
This has been a success commercially, creatively and in building ever stronger links between IBD and its subscribers. Feedback has been universally positive, and the show is now running five days a week.
