Taking a thoughtful approach to ESG

Stonepeak is a leading private equity firm specialising in infrastructure and real assets across the Americas and South-East Asia. Although ESG considerations have always been vital to Stonepeak’s approach, the company’s public communications were not providing the right level of cut-through.

Approach

We created a new brand and visual identity based on their ‘thoughtful’ approach to business. Using aerial photography of their assets plus a more detailed, editorial style we helped to humanise their communications and provide convincing evidence of ESG in action across the portfolio.

Result

The 2020/21 ESG report marks a step change in how the company communicates about ESG and is the standard-bearer for Stonepeak’s new brand.

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