Telling a complex sustainability story

Upfield is the world’s largest plant-based foods, owning brands like Violife and Flora. Formed three years ago, it needed to start telling its complex sustainability story and report on its ESG performance.


Working closely with the Global Director of Sustainability and Communications Director, we separated out the narrative from the ESG data. This gave the story more focus and depth, instead of having to cover all ESG aspects. We developed a strong visual style to accompany Upfield’s strong story of positive impact, delivering a ESG report, separate GRI data disclosure report, key indicator data dashboard for investors and social assets for promotion.


The reporting suite was highly praised by investors and analysts, who found the package of reports made it easier for them to get the information they needed, while also giving them a strategic view of the business.

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