Our work - UniCredit | Bladonmore


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How did one of Europe’s leading financial institutions strengthen its capital position? We supported the bank as it developed a new narrative, and embedded it among the leadership team.

The successful completion of one of Europe’s largest ever rights issues in March 2017 was a seminal moment for UniCredit and its new Chief Executive, Jean-Pierre Mustier. Since his appointment in July 2016, the bank has completed a restructuring program, disposed of several non-core assets (including its asset management division), and shed a bad debt portfolio to prepare the bank for the future.
We worked intensively with Mustier and the bank’s leadership team in Milan to develop a new company narrative and give presenters confidence in delivering their plan to investors, analysts, commentators and journalists ahead of a Capital Markets Day in London in December 2016.
UniCredit successfully completed its €13bn rights issue on 2nd March 2017. In July 2017, Jean-Pierre Mustier was awarded Banker of the Year by Euromoney.
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