LSEG’s talent campaign toolkit helps communicators frame their message from the employee’s perspective, putting the success of the company in their hands
Global financial infrastructure and data provider, LSEG, competes for talent against household names. It needs to attract the best people from a wide range of fields, from developers to finance specialists and data scientists.
It needed to engage this diverse group of current and prospective employees, getting them excited about the opportunities offered whilst working at LSEG. It sought a partner to co-create a warm, inviting approach to employee communications.
We knew it would be vital to speak to current and prospective employees from their perspective.
The new messaging and narrative was designed with this in mind. It speaks to what employees can achieve at LSEG and how important they are in shaping the future of the business, rather than what the business can get from them.
We made it simple for internal teams to execute this new approach. We created a range of easy-to-deploy assets including a toolkit for the visuals and narrative as well as templates for social adverts, posters, site takeovers and exhibition stands.
“Internal communications should feel that they are from the company but without being too top-down. They also need to engage authentically with employees without looking like they’re trying too hard to fit in.”
Shreena Patel
Associate Director, Critical Issues, Bladonmore
For the external audience, rollout was swift across local HR teams led by a consistent and engaging toolkit of creative assets supplied by the Group to attract talent. Internally, the campaign increased engagement in social exchanges and conversations around the new career development framework.
