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Building a fast, secure app to cross-sell services at a multinational law firm

Freshfields, one of the world’s largest law firms, needed to provide its 1,000+ Partners with access to the information that they required to cross-sell offers from across its business.

Approach

We developed interactive, app-based tools, providing fee-earners with instant and secure access to essential information about the firm’s global offers. This included:

  • Business credentials
  • Partner biographies
  • Case studies

Result

The apps were popular with partners. Our approach to structuring Freshfields’ vast array of expertise and insight into bite-size sections was subsequently applied to the firm’s presentations and other key communications.

Result

The apps were popular with partners. Our approach to structuring Freshfields’ vast array of expertise and insight into bite-size sections was subsequently applied to the firm’s presentations and other key communications.

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