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Building understanding in UK property

Landsec is the UK’s largest property developer, with a portfolio of retail, office and leisure facilities. Its success depends on predicting the market and occupier needs as many of its projects take longer to build than the market takes to evolve. In the last four years Landsec has changed its name, structure and leadership team.

Approach

Bladonmore began working with Land Securities, now renamed Landsec, in 2016 to support its leaders in preparing and delivering their story at key moments including:

• Reporting financial results;
• Investor days;
• Landmark moments garnering international media interest such as the redevelopment of the screens known to the world as the ‘Piccadilly Lights’.

Our support includes:

• Message development and presentation development;
• Scriptwriting;
• Performance coaching;
• Converting financial results meeting to a virtual format during the Covid-19 lockdown.

Approach

Bladonmore began working with Land Securities, now renamed Landsec, in 2016 to support its leaders in preparing and delivering their story at key moments including:

• Reporting financial results;
• Investor days;
• Landmark moments garnering international media interest such as the redevelopment of the screens known to the world as the ‘Piccadilly Lights’.

Our support includes:

• Message development and presentation development;
• Scriptwriting;
• Performance coaching;
• Converting financial results meeting to a virtual format during the Covid-19 lockdown.

Result

Each event has had clear messaging that is easily understood by the target audiences. Speakers have developed their presentation skills for all of their communications – from complicated strategic and financial presentations through to engagement with the media. The business has a number of trained spokespeople who are able to deliver their messages on specific projects clearly and consistently to the media, achieving much
more predictable outcomes.

Result

Each event has had clear messaging that is easily understood by the target audiences. Speakers have developed their presentation skills for all of their communications – from complicated strategic and financial presentations through to engagement with the media. The business has a number of trained spokespeople who are able to deliver their messages on specific projects clearly and consistently to the media, achieving much
more predictable outcomes.

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