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Refining the broadcast skills of an insurance group’s senior leaders

Aviva needed to refine the broadcast skills of its most senior leaders, enabling them to explain evolving strategy across all media channels.

Approach

We have provided continued support and guidance to Aviva through:  

  • Coaching the ExCo for key media interactions, e.g. high-tempo broadcast simulations ahead of half-yearly result announcements 
  • Delivering a crisis communications programme for international markets
  • Providing bespoke coaching for high-performers
  • Integrating our approach with Aviva’s technology, so executives can practise in their own studios 
  • Delivering work both in-person and by video conference

Approach

We have provided continued support and guidance to Aviva through:  

  • Coaching the ExCo for key media interactions, e.g. high-tempo broadcast simulations ahead of half-yearly result announcements 
  • Delivering a crisis communications programme for international markets
  • Providing bespoke coaching for high-performers
  • Integrating our approach with Aviva’s technology, so executives can practise in their own studios 
  • Delivering work both in-person and by video conference

Result

Because of our support, the Aviva communications team can offer spokespeople for interview confident in the knowledge they have been put through a robust preparation process. The team also knows it has strength in depth on the key strands of Aviva’s narrative. 

Our mandate was later widened to support all business lines – including the international division – in media and crisis-readiness coaching.

Result

Because of our support, the Aviva communications team can offer spokespeople for interview confident in the knowledge they have been put through a robust preparation process. The team also knows it has strength in depth on the key strands of Aviva’s narrative. 

Our mandate was later widened to support all business lines – including the international division – in media and crisis-readiness coaching.

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