London – February 6th, 2019
Bladonmore’s work with International Finance Corporation (IFC) was awarded Gold in the best copy style and Silver in the best branded content publication categories at the Corporate Content awards last night.
The awards, organised by Communicate Magazine, recognise excellence in creative content, corporate storytelling and communications.
IFC PERSPECTIVES was first published to coincide with the World Bank Group’s Spring meetings in 2018 with the aim to inspire IFC’s partners around the world. Bladonmore developed the content strategy, edited and designed the publication in tandem with IFC. Key to the approach was the carefully balanced tone of voice – thoughtful, insightful, experience-driven and direct.
The judges praised the nuanced blend of authoritativeness and accessibility, commenting on its seamless flow and clear distillation of a highly multifaceted sector.
Richard Carpenter, Managing Partner at Bladonmore, commented: “We are delighted that our work with IFC has been recognised by the Corporate Content awards – we’re very proud of the work that we create for our clients and to be recognised in a highly competitive field is always welcome.”
Notes to editors:
Bladonmore is a specialist communications consultancy that helps clients tell their stories to the audiences that matter most to them. It provides narrative, coaching and content via teams in London and Abu Dhabi.
Your story, well told
Richard Carpenter – Richard.Carpenter@bladonmore.com