Completing award-winning work for clients is always welcome – and particularly so in the wake of a pandemic year. Since the start of June, Bladonmore has snapped up three big award wins for our recent work with Landsec, UniCredit and Caledonia Investments.
We picked up gold in:
- ‘Capital Markets Communication’, at the PRovoke Media SABRE EMEA awards – supporting Landsec with its first ever virtual investor day
- ‘Best corporate content during Covid 19’ at the Corporate Content Awards – keeping UniCredit’s employees informed, engaged and connected throughout lockdowns
- ‘Best video in the financial services sector’ at the Communicate Lens Awards – bringing the strategy and story behind Caledonia Private Capital to life
The awards receive thousands of entries each year and recognise standout communications initiatives across branding, reputation and engagement. Each of these projects shared a couple of common themes – areas where we continue to show we can provide a real ‘value add’ for our clients.
Flexibility and a fast response are critical
Things don’t always pan out as expected, and we’re often asked to help our clients tackle unfamiliar comms challenges. Our work with Landsec saw us support its first ever virtual Capital Markets event, against a backdrop of strict Covid restrictions. Our flexibility, fast thinking and detailed preparation in tight timescales meant that we were able to help the business successfully land a critical strategic update, despite the challenging situation. Similarly, our work with UniCredit was recognised in part for our speed of response – developing and launching a microsite in less than a week to keep over 85,000 employees informed and connected to the banking group as Italy went into Europe’s first lockdown.
Film continues to come up trumps
Film is a great way of bringing your story to life, but it is also a key medium for landing more personal, direct messages with an audience that isn’t in the room. Film played a major part in all three of our award-winning projects – capturing the sense of heritage that underpins Caledonia’s investment philosophy; live streaming Landsec’s Capital Markets event and creating engaging visual content to support the presentations; and showcasing messages from UniCredit’s ‘branch heroes’ on the frontline of the pandemic.
Expertise and experience build trust
Our clients choose us because we are trusted to deliver – time and time again. We invest in building long-term relationships, where better understanding of the people and businesses we work with – their challenges, priorities and internal workings – lead to more effective and impactful work. Across all of these projects, our experience and understanding of our clients’ businesses helped create confidence and gave us the creative freedom to deliver standout results, bringing together the skills and expertise from all parts of our offer.