Who do you think you are?

Defining an Employee Value Proposition

Welcome to our white paper series, where we draw on over a decade in the fascinating world of corporate communications to reveal how companies and their leaders can harness the power of great communication to seize real opportunities and tackle business challenges successfully.

Increasingly, we hear many in the C-suite asking, how do you inspire potential recruits and keep existing employees happy and motivated? From the chance to ‘do cool things that matter’ at Google to ‘make an impact’ at Goldman Sachs – as the overlap between brand and culture grows increasingly fluid and the war for talent intensifies, the power of an effective Employee Value Proposition is greater than you think. Here, we explain how to define yours.