Clarity in branding: there is only fundamentally one brand
Confused about what constitutes a brand?
Cathal Smyth advises on how to be clearer in your brand messaging and how, as brand practitioners, we can help to unify the brand story.
Category: Marketing communications
Loose talk costs money
Podcasts are reshaping the way that businesses are interacting with their stakeholders. Georgie Russell explains why the format appeals – and why there are winners and losers.
COP for business communicators
Insights from leading experts in business on what to say and how to cut through the noise of COP27.
Is your purpose serving a purpose?
Too many corporate purpose statements end up as nothing more than wallpaper on the company website. Francis Grabowski shares his advice on how to get more out of yours.
