Alphabet stew
Lina Saigol, Director at Bladonmore, looks at why too many industries are still hiding behind jargon and how it distracts from the real message
Category: Marketing communications
Climate change communications
David Willans discusses how when it comes to climate change communications, small acts don't make a big difference. Communication is key to ensure governments and businesses are investing in bigger solutions.
Clarity in branding: there is only fundamentally one brand
Confused about what constitutes a brand?
Cathal Smyth advises on how to be clearer in your brand messaging and how, as brand practitioners, we can help to unify the brand story.
Loose talk costs money
Podcasts are reshaping the way that businesses are interacting with their stakeholders. Georgie Russell explains why the format appeals – and why there are winners and losers.
