Lina Saigol, Director at Bladonmore, looks at why too many industries are still hiding behind jargon and how it distracts from the real message
You just have to say Martin Luther King and the words, ‘I have a dream’ leap into your consciousness – no matter who you are, how old you are or where you are. Today, when we celebrate him and all he stood for – his words still hold huge power.
It's our 20th anniversary, which has got us thinking...why do we do what we do? Why does communication matter?
The rapid growth of ESG and sustainability has created confusion of definitions, which is resulting in incoming legislation and CEO anger. David Willans argues if we don’t get clear on definitions, a lot of time and investment could be wasted.