A year of transformation

As 2025 draws to a close, we reflect on a year filled with ideas, challenges, and breakthroughs that have shaped our work. From bold creative campaigns to strategic transformations, it’s been a year of meaningful change for our clients and for ourselves.

We wanted to share some key moments from this year, all connected by one belief: ‘We transform communication.’ This belief drives how we help organizations connect with people, shape stories that matter, and create real, lasting impact.

 

"Faced with the challenge of promoting a complex asset class to a new audience, we took one line Jeremy Coller had used a dozen times before and built the whole film around it – putting him inside his own metaphor – turning a technical explainer into a distinctive visual treatment and something people actually wanted to watch.”

Cathal Smyth, Executive Director, Strategy

"Sustainability is relevant to everyone, but people often don’t realize just how much. The language is dense; the benefits unclear and the steps forward too hard to follow. Our job is to cut through that complexity so the work gets done – and everyone shares the benefit."

David Willans, Director, Sustainability

"We transform by finding the human truth behind complexity. For SoftBank, that meant turning the language of investment in AI into a story of imagination, reconnecting technology with the childlike belief that anything is possible."

Anthony Coombes, Creative Director

"It’s been a privilege this year to support CEOs through defining moments of transformation – not just observing change but helping shape the story that frames it, sharpening the message, and giving leaders the clarity and confidence to communicate with impact."

Richard Rivlin, Chairman

"Rebranding at speed is always a challenge – but when there’s trust and true collaboration, transformation can happen quickly. In just over three months, we delivered a fresh new look for Quinbrook – across all materials and their website – that reflects who they are today. A clear example of decisive action creating a lasting impact."

Olivia Tharian, Account Director

"In some of the most high-profile proxy contests, we worked behind the scenes to deliver campaign sites that were focused, secure and compliant – often in a matter of days. It’s high-pressure work, but it shows how strategy, design and delivery come together when the stakes are at their highest."

Jamal Dayes, Director, Digital

"We didn’t fight negativity with spin. Instead, we let local people tell their own stories – creating naturalistic, documentary-style films that brought genuine voices to the fore, fostering empathy and reshaping understanding of FQM’s role in the community."

Hayley Day Calder, Producer

"Bringing our UK and US teams together in Woodstock (Oxfordshire – not New York!) wasn’t just a get-together. It was a time for everyone to connect, collaborate and celebrate – a reminder that real transformation starts with people and with the culture we’ve built together."

Hayley Fletcher, Chief of Staff

"A new visual identity is only as powerful as the way it’s brought to life. Through Amcor’s Annual and Sustainability Reports, we helped translate a high-level brand system into elegant, elevated and exciting executions – showcasing a transformed business with clarity and confidence."

Venetia Lazenby, Senior Account Director

"In a year of transformation for our clients, we’ve gone through one of our own – not in what we do or believe, but in what’s now possible. Joining forces with Headland gives us new reach, new opportunities – and a team of kindred spirits to help shape what comes next."

Richard Carpenter, CEO