Cathal Smyth
Executive Director, Strategy
Cathal works with clients on brand, employee engagement and digital strategy.
He has been working with blue-chip clients since 2000, to create and deliver effective, compelling engagement with all types of audiences. His focus is on creating brand strategies and working with design teams to create practical visual identity architectures. His client work has included large-scale brand and communications projects for Aviva, Centrica, Diageo, IHG, Kantar, Legal & General, Tesco and WPP.
Before joining Bladonmore, Cathal was an executive director at brand agency Superunion and managing director at corporate digital specialists The Group. He began his career with the US brand consultancy Siegel & Gale.
In his spare time, Cathal enjoys camping and trying to instil an element of discipline into his enthusiastic whippet.