Communicating a sustainability story that goes above and beyond

Client
KONE
Sector
Industrials
Deliverables
Communications training

Telling KONE’s ESG story more successfully via the media to help build smarter, more sustainable cities

Context

KONE is a global leader in the lift and escalator industry and a trusted partner throughout the building lifecycle, employing over 60,000 experts in over 60 countries.

The Asia Pacific, Middle East and Africa leadership team wanted coaching support to ensure they were using the media effectively to communicate KONE’s ESG credentials to their customers, locally and globally.

Approach

Bladonmore coaches joined KONE’s regional leadership team in Dubai for an all-day interactive multimedia workshop, combining core theory on effective media engagement with a series of filmed interview simulations to stress-test the KONE ESG narrative in a safe and supportive environment.

This included simulating a phased crisis scenario to enable the KONE team to experience firsthand the challenges involved in attempting to control the news angle through a PR crisis.

“There was a real buzz in the room for this workshop as the APM leaders are normally scattered across continents. Suddenly they were all in one room – working together – aligning on messaging and sharpening up their media skills to ensure they were telling a more compelling ESG story for KONE”

Georgie Russell
Associate Director, Bladonmore

Results

“At KONE, one of our strategic goals is to be an industry leader in sustainability. To achieve this, we are continually working on developing and maintaining a clear, authentic voice while delivering consistent ESG messaging that resonates across our diverse markets—from Casablanca to Cairo, and Mumbai to Melbourne. The Bladonmore coaches helped and inspired us to accomplish just that, and we enjoyed every minute of it!”

Eveliina Linderborg,
Head of Communications, Asia-Pacific, Middle
East and Africa, KONE

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