ABB’s revised story had to bring the business units together, gaining the value of a collective approach, while still leaving room for autonomy to lead in their markets
ABB is a Swedish-Swiss engineering technology company. It wanted to find a way to unify its messaging across business divisions and future proof its narrative in the preparation of further acquisitions. It hosted three Capital Markets Days to announce new strategies – for the electrification, robotics and discrete automation business units.
Bladonmore provided panel, media and presentation coaching for the leadership team ahead of the Capital Markets Days. We helped leaders to shape revised strategic stories and helped them prepare to share them with investors.
ABB’s leaders were able to successfully engage key stakeholder groups, communicating a unified and powerful narrative with confidence, consistency and clarity. This helped ABB’s investors really buy into the rejigged strategy and new messaging.
“ABB has innovation at its core. Its CEO believes in the power of a decentralized structure with greater accountability. Both of these aspects constantly drive change, making it vital to keep updating investors on ABB’s successful commercial approach to innovation as well as how local accountability was improving performance.”
Sandra Davis
Director, Bladonmore
